If your brand can connect to your target client in an emotional way, then your client will start associating your product or service with something that actually matters to them.
Your brand is the foundation for everything you do in business. From the style of images to your pricing, marketing, and whether or not you are able to attract the kind of clients who value your work.
Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service, or company. Branding is about making an emotional connection.
People don’t buy what you do. They buy why you do it. Build the foundation on your brand unique value proposition and personality. Connect with your target audience and let your Brand deliver a voice, tone, and style.
To be meaningful, a brand must be “for someone.” No brand can try to be everything for everyone and hope to be successful.